If you’re running a website, chances are you’ve heard of SEO. Search Engine Optimization is the practice of optimizing your website so that it will rank highly in search engine results pages (SERPs). But what exactly does that mean? And more importantly, is SEO still important in 2020? The answer is a resounding yes! Keep reading to find out why.

1. People are relying on search engines more than ever before.A recent study showed that people now use search engines more than social media to find information about products and services. This means that if you want potential customers to be able to find your business, you need to make sure you have a solid SEO strategy in place.

2. Organic traffic is more valuable than ever.Organic traffic—that is, traffic that comes to your website without you having to pay for it—is more valuable than ever. Not only is it free, but it’s also usually high-quality because people have specifically searched for the keywords associated with your site. In other words, they’re already interested in what you have to offer!

3. SEO gets you better results than paid advertising.Paid advertising, or Pay-Per-Click (PPC), might seem like an appealing option because it guarantees that your ad will appear at the top of the SERP for your chosen keyword. However, studies have shown that organic listings get clicked on more often than paid ads—by a margin of nearly 12%. Furthermore, organic listings also get more click-throughs as people scroll down the page.

4. It’s not going anywhere anytime soon.SEO isn’t going anywhere anytime soon—in fact, it’s only going to become more important in the coming years as we move towards a fully digital world. If you want your website to succeed, now is the time to start investing in SEO!

SEO is vitally important for any website that wants to rank highly in search engine results pages and attract organic traffic. With its many benefits, there’s simply no reason not to invest in a solid SEO strategy—and the sooner you start, the better off you’ll be. If you need help deciding, feel free to Contact us today!