The 8 Most Common Mistakes Businesses Make When Creating a Website
Your website is often the first introduction a potential customer has to your business. So you want to make sure you’re putting your best foot forward, right? Unfortunately, even with the best of intentions, there are some common mistakes businesses make when creating their websites. In this blog post, we’ll explore eight of the most common mistakes and what you can do to avoid them.
1. Not Having a Clear Purpose for Your Website
Every website should have a purpose. Are you looking to generate leads? Drive sales? Increase brand awareness? Whatever your goal is, make sure it’s clear and communicated to everyone who is working on the website. Without a clear purpose, it will be difficult to measure the success of your website and make changes accordingly.
2. Not Defining Your Target Audience
Who is your target audience? This may seem like a no-brainer, but you’d be surprised how many businesses create websites without considering who they’re trying to reach. Once you know who your target audience is, you can tailor your content and design to appeal to them specifically.
3. neglecting SEO from the Start
SEO (search engine optimization) is how you ensure that people can find your website when they search for keywords or phrases related to what you do. Far too often, businesses create beautiful websites that no one can find because they haven’t taken the time to optimize their site for search engines. If you’re not sure where to start with SEO, consider working with an agency that specializes in it.
4. Not Making Your Website Mobile-Friendly
In today’s world, more people are using their phones and tablets to access the internet than ever before. That means it’s essential that your website is mobile-friendly—if it’s not, you’re likely losing out on a lot of potential customers. When designing your website, make sure to keep mobile users in mind.
5. Making Your Website Too Busy
When it comes to web design, less is almost always more. A busy website with too much going on can be overwhelming for visitors and make it difficult for them to find what they’re looking for. Stick to a clean design with easy-to-navigate pages so that visitors can quickly find what they need without getting frustrated.
6. Not Incorporating Calls-to-Action
Calls-to-action (CTAs) are essential if you want visitors to take specific actions on your website, such as signing up for your email list or making a purchase. Without CTAs, visitors may not know what you want them to do next—and as a result, they may just leave your site without taking any action at all. Make sure all of your pages include at least one CTA so that visitors always know how they can take the next step with your business.
7 . Not Incorporating Social Proof
Social proof is basically third-party validation that helps build trust with potential customers—for example, customer testimonials or reviews from trusted sources. Including social proof on your website can help increase conversion rates by making potential customers feel more confident about doing business with you.
8 . Not Tracking Your Results
Finally, one of the most common mistakes businesses make when creating a website is not tracking their results. It’s important to regularly check in on things like website traffic, bounce rates, and conversion rates so that you can see what’s working and what isn’t. Without tracking these metrics, it will be difficult to improve the performance of your site over time.
By avoiding these eight common mistakes, you can set yourself up for success when creating a new website for your business. Keep things simple, focus on SEO, track your results, and don’t forget calls-to-action and social proof! If you need help getting started reach out to Launch Pad Consulting.