If you’re running a website, you’ve probably asked yourself at least once whether or not you should be using images or videos. After all, there’s a lot of content out there, and it can be tough to stand out from the crowd. So does it really matter if your website has images and videos? Let’s take a closer look.

The answer, simply put, is yes—it does matter. Here’s why:

Images and videos are more likely to capture a viewer’s attention than text alone. In fact, studies have shown that articles with images get 94% more views than those without. And when it comes to social media, posts with images are far more likely to be shared than those without.

Not only that, but images and videos also help to break up blocks of text and make your content more visually pleasing and easy to digest. Let’s face it—we’re all bombarded with content on a daily basis, and sometimes all that text can be overwhelming. Adding an image or video here and there can help to keep your readers engaged.

So if you’re wondering whether or not you should be using images and videos on your website, the answer is a resounding yes! Not only do they capture attention and break up blocks of text, but they also make your content more visually appealing and easy to digest. Just remember to not go overboard—a few well-placed images or videos here and there will suffice. Contact us today to see how we can help your business improve!