Different Types of Videos Have Different LengthsNot all videos are created equal and the length of your video will be determined by its purpose. Here are some examples of popular video types and their recommended lengths:

• Product Videos: 1-2 minutes
• How-To Videos: 2-5 minutes
• Explainer Videos: 2-3 minutes
• Event Videos: 1-2 minutes per event
• Testimonial Videos: 30 seconds to 1 minute
• Brand Videos: 1-2 minutes

As a general rule, shorter is better. The average human attention span is only 8 seconds, so you need to make sure your video is engaging from the start. If your video is too long, you risk losing your viewer’s attention before they even get to the good stuff. That being said, there are exceptions to every rule—some topics simply require more time to explain properly. In those cases, it’s important to be as concise as possible while still delivering all the information your viewers need. The key is to find that sweet spot where your video is long enough to deliver its message but not so long that viewers tune out.

When in doubt, err on the side of shorter rather than longer. It’s always easier to add more information than it is to try and edit down a lengthy video. You can always include additional information in the form of blog posts, articles, or even follow-up videos. And if you’re struggling to condense your information into a shorter format, consider breaking up your content into a series of shorter videos rather than one longer one. By doing this, you can keep viewers engaged by releasing new videos on a regular basis while still providing them with the information they crave.

So how long should your next online video be? It depends on what type of video you’re making and what its purpose is. In general, shorter videos are better than longer ones—but there are always exceptions to the rule. The most important thing is to find the right balance between delivering all the information you need while still keeping viewers engaged from start to finish. With a little trial and error, you’ll figure out what works best for you and your business. And who knows? You might just end up with a viral hit on your hands. If you need help getting your next viral video started, feel free to Contact us today!